Source: Jupiter Media Metrix
now surpass men in terms of their numbers online.
Women over the age of 18 compromise 40.9% of all online users, up from
40.3% in May 2000 and 39.3% in May 1999. By contrast, men 18 and older
now account for 39.8% of all online users, down from 40.1% in May 2000
and 45.7% in May 1999.
While women may be using the Internet, men are using it more often. Men
spend 16% more time online every month than women. In May 2001, they
also viewed 31% more pages and went online 11% more often than women.
Source: Nielsen//NetRatings (July 2001)
million Americans are online (60% of the U.S. population).
Source: Cyber Dialogue 2001 Study
of U.S. adults who are online have made an offline purchase based on web
ads or data.
Source: CARAVAN, Opinion Research Corporation
International (Oct 2000)
researching a product on the Internet, 30% use an online directory.