1.

Internet Usage Facts

2.

Growth of Internet Usage

3.

Wireless Internet

1.

Internet Usage Facts

Women now surpass men in terms of their numbers online.

Women over the age of 18 compromise 40.9% of all online users, up from 40.3% in May 2000 and 39.3% in May 1999. By contrast, men 18 and older now account for 39.8% of all online users, down from 40.1% in May 2000 and 45.7% in May 1999.

Source: Nielsen//NetRatings

While women may be using the Internet, men are using it more often. Men spend 16% more time online every month than women. In May 2001, they also viewed 31% more pages and went online 11% more often than women.

Source: Nielsen//NetRatings (July 2001)

167 million Americans are online (60% of the U.S. population).

Source: Cyber Dialogue 2001 Study

86% of U.S. adults who are online have made an offline purchase based on web ads or data.

Source: CARAVAN, Opinion Research Corporation International (Oct 2000)

When researching a product on the Internet, 30% use an online directory.

2.

Growth of Internet Usage

The Internet ratings report for the month of June 2001 revealed that Web usage at work jumped 23% in the past year with more than 42 million Web surfers logging on to their computers at the office.

Across the board, work usage increased as office users logged on more often, visited more sites and spent more time online. In June 2001, Internet users at work logged on 43 times, rising 10% from 39 sessions one year earlier. Time spent online grew to 22 hours 38 minutes.

3.

Wireless Internet

A study by Myers Reports predicts that use of the wireless Internet will increase nearly 17-fold by 2006. The study is based on residential and wireless usage data from the FCC. Myers also reports that cell phone usage will increase, though not as much. By 2010, the study predicts the average user will spend 75 hours a year using the wireless Internet, but a mere 30.2 hours per year using a cell phone. Computer security and data protection will have come a long way by then also.